Privacy Policy
Last Updated: February 24, 2026
Serene Wellness Pharmacy, referred to as “Company,” “we,” “our,” or “us,” respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website or make a purchase.
This Privacy Policy should be read together with our Terms of Service.
1. Information We Collect
A. Information You Provide
We may collect personal information when you:
Place an order
Contact us
Subscribe to communications
This may include:
Name
Email address
Phone number
Billing and shipping address
Order details
Payment information is processed through secure third-party providers. We do not store full payment card details.
B. Automatically Collected Information
We may automatically collect certain information when you visit our website, including:
IP address
Browser type
Device type
Pages visited and time spent on the site
Approximate location such as city or state
2. How We Use Your Information
We use your information to:
Process and fulfill orders
Provide customer service
Send order confirmations and shipping updates
Respond to inquiries
Improve website functionality and performance
Comply with legal and regulatory obligations
We do not sell or share personal information for advertising purposes.
If you subscribe to our communications, we may send promotional emails about products, updates, or wellness information. You may unsubscribe at any time by clicking the unsubscribe link included in our emails.
We may also send order confirmations, shipping notifications, and other transactional communications related to your purchases. These communications are necessary to complete your order.
3. Health & Medical Information Disclaimer
Serene Wellness Pharmacy does not collect or store Protected Health Information (PHI) as defined under HIPAA through this website. This website is not a healthcare provider portal and is not intended for submitting prescription information, medical records, or sensitive health information.
Users should not submit medical conditions, diagnoses, treatment information, prescription details, or other sensitive health data through contact forms or other website features.
If health-related information is voluntarily included in a message, it will be used solely to respond to the inquiry and handled in accordance with this Privacy Policy and applicable privacy laws.
The content on this website is for general wellness and ecommerce purposes only and is not a substitute for professional medical advice.
4. Cookies & Tracking Technologies
We use essential cookies required for website functionality, as well as analytics, cookies and similar technologies to:
Enable website functionality
Analyze usage
Remember preferences
You may disable cookies through your browser settings; however, some features may not function properly.
We use Google Analytics 4 (GA4) to help us understand how visitors interact with our website. GA4 may collect information such as pages visited, time spent on the site, device type, and approximate location. This information is used only for analytics and website improvement purposes. You may opt out of Google Analytics tracking by adjusting your browser settings or using Google’s opt-out tools.
We may use accessibility tools or plugins to improve website usability for individuals with disabilities. These tools may process limited technical information necessary to provide accessibility features.
5. Sharing of Information
We may share information only with:
Payment processors
Shipping carriers
Website, ecommerce, and fulfillment service providers, including Squarespace and shipping management platforms
Legal or regulatory authorities when required
All third parties are required to protect your information, including our website hosting and ecommerce provider (Squarespace), in order to operate our site, process orders, and maintain security.
When your order is shipped, tracking information may be provided via email and fulfilled through the selected shipping carrier.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
7. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have the right to:
Know what personal information we collect
Access your personal information
Request correction of inaccurate information
Request deletion of personal information (subject to legal requirements)
Opt out of the sale or sharing of personal information
Not be discriminated against for exercising your rights
Serene Wellness Pharmacy does not sell or share personal information as defined by CCPA/CPRA. We also recognize applicable browser-based opt-out preference signals, such as the Global Privacy Control (GPC), where required by law.
Exercising Your Rights
Requests may be submitted by contacting us at: hello@serenewellnessrx.com
We may verify your identity before processing requests.
8. Retention of Information
We retain personal information only as long as necessary to fulfill orders, maintain records, and comply with legal and regulatory obligations.
9. Children’s Privacy
Our website is not intended for individuals under 18 years of age, and we do not knowingly collect information from children.
10. Third-Party Links
We are not responsible for the privacy practices of third-party websites linked from our site.
11. Changes to This Policy
We may update this Privacy Policy at any time. Changes will be posted with an updated effective date.
12. Serene Wellness Pharmacy Notice of Privacy Practices
This notice describes how medical information about you may be used and disclosed and how you can get access to this information. Please review it carefully.
Your Rights
You have the right to:
• Get a copy of your paper or electronic medical record
• Correct your paper or electronic medical record
• Request confidential communication
• Ask us to limit the information we share
• Get a list of those with whom we’ve shared your information
• Get a copy of this privacy notice
• Choose someone to act for you
• File a complaint if you believe your privacy rights have been violated
Your Choices
You have some choices in the way that we use and share information as we:
• Tell family and friends about your condition
• Provide disaster relief
• Include you in a hospital directory
• Provide mental health care
• Market our services and sell your information
• Raise funds
Our Uses and Disclosures
We may use and share your information as we:
• Treat you
• Run our organization
• Bill for your services
• Help with public health and safety issues
• Do research
• Comply with the law
• Respond to organ and tissue donation requests
• Work with a medical examiner or funeral director
• Address workers’ compensation, law enforcement, and other government requests
• Respond to lawsuits and legal actions
To the extent that we have your substance use disorder patient records, subject to 42 CFR part 2, we will not share that information for investigations or legal proceedings against you without (1) your written consent or (2) a court order and a subpoena.
Your Rights
When it comes to your health information, you have certain rights. This section explains your rights and some of our responsibilities to help you.
Get an electronic or paper copy of your medical record
• You can ask to see or get an electronic or paper copy of your medical record and other health information we have about you. Ask us how to do this.
• We will provide a copy or a summary of your health information, usually within 30 days of your request. We may charge a reasonable, cost-based fee.
Ask us to correct your medical record
• You can ask us to correct health information about you that you think is incorrect or incomplete. Ask us how to do this.
• We may say “no” to your request, but we’ll tell you why in writing within 60 days.
Request confidential communications
• You can ask us to contact you in a specific way (for example, home, office, or cell phone) or to send mail to a different address.
• We will say “yes” to all reasonable requests.
Ask us to limit what we use or share
• You can ask us not to use or share certain health information for treatment, payment, or our operations. We are not required to agree to your request, and we may say “no,” for example, if it could affect your care. If we agree to your request, we may still share this information in the event that you need emergency treatment.
• If you pay for a service or health care item out-of-pocket in full, you can ask us not to share that information for the purpose of payment or our operations with your health insurer. We will say “yes” unless a law requires us to share that information.
Get a list of those with whom we’ve shared information
• You can ask for a list (accounting) of the times we’ve shared your health information for six years prior to the date you ask, who we shared it with, and why.
• We will include all the disclosures except for those about treatment, payment, and health care operations, and certain other disclosures (such as any you asked us to make). We’ll provide one accounting a year for free but will charge a reasonable, cost-based fee if you ask for another one within 12 months.
Get a copy of this privacy notice
You can ask for a paper copy of this notice at any time, even if you have agreed to receive the notice electronically. We will provide you with a paper copy promptly.
Choose someone to act for you
• If someone has authority to act as your personal representative, such as if someone has your medical power of attorney or if someone is your legal guardian, that person can exercise your rights and make choices about your health information.
• We will make sure the person has this authority and can act for you before we take any action.
• We may share limited information with a family member, caregiver, or person involved in picking up or paying for your medication when appropriate and consistent with your preferences, your permission, or our professional judgment. You may tell us if there are individuals with whom you do not want us to share information.
File a complaint if you feel your rights are violated
• You can file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights by sending a letter to 200 Independence Avenue, S.W., Washington, D.C. 20201, calling 1-877-696-6775, or visiting
https://www.hhs.gov/hipaa/filing-a-complaint/index.html.
• We will not retaliate against you for filing a complaint.
Your Choices
For certain health information, you can tell us your choices about what we share. If you have a clear preference for how we share your information in the situations described below, talk to us. Tell us what you want us to do, and we will follow your instructions.
In these cases, you have both the right and choice to tell us to:
• Share information with your family, close friends, or others involved in your care or payment for your care
• Share information in a disaster relief situation
• Include your information in a hospital directory
If you are not able to tell us your preference, for example if you are unconscious, we may go ahead and share your information if we believe it is in your best interest. We may also share your information when needed to lessen a serious and imminent threat to health or safety.
In these cases we never share your information unless you give us written permission:
• Marketing purposes
• Sale of your information
• Most sharing of psychotherapy notes
In the case of fundraising:
• We may contact you for fundraising efforts, but you can tell us not to contact you again.
If we have your substance use disorder patient records, subject to 42 CFR part 2, we will give you clear and obvious notice in advance and a choice about whether to receive fundraising communications that use your Part 2 information.
Our Uses and Disclosures
How do we typically use or share your health information?
We typically use or share your health information in the following ways.
Treat you
We can use your health information and share it with other professionals who are treating you.
Example: A doctor treating you for an injury asks another doctor about your overall health condition.
Run our organization
We can use and share your health information to run our practice, improve your care, and contact you when necessary.
Example: We use health information about you to manage your treatment and services.
Bill for your services
If you pay for a medication or service out-of-pocket in full, you may ask us not to share that information with your health plan for payment or healthcare operations, unless disclosure is required by law.
How else can we use or share your health information?
We are allowed or required to share your information in other ways – usually in ways that contribute to the public good, such as public health and research. We have to meet many conditions in the law before we can share your information for these purposes.
In all cases, including those listed below, if we have substance use disorder patient records about you, subject to 42 CFR part 2, we cannot use or share information in those records in civil, criminal, administrative, or legislative investigations or proceedings against you without (1) your consent or (2) a court order and a subpoena.
We may use and share your health information with your prescriber, other pharmacies, laboratories, or healthcare professionals to fill prescriptions, review allergies, check for drug interactions, coordinate refills, provide medication counseling, compound customized medications, and support your treatment plan.
Help with public health and safety issues
We can share health information about you for certain situations such as:
• Preventing disease
• Helping with product recalls
• Reporting adverse reactions to medications
• Reporting suspected abuse, neglect, or domestic violence
• Preventing or reducing a serious threat to anyone’s health or safety
We may use or share your health information when required or permitted by law, including for public health and safety activities. This may include reporting adverse drug events, medication recalls, prescription monitoring information when required by law, concerns related to abuse or neglect, potential diversion, or other patient safety concerns.
Do research
We can use or share your information for health research.
Comply with the law
We will share information about you if state or federal laws require it, including with the Department of Health and Human Services if it wants to see that we’re complying with federal privacy law.
Respond to organ and tissue donation requests
We can share health information about you with organ procurement organizations.
Work with a medical examiner or funeral director
We can share health information with a coroner, medical examiner, or funeral director when an individual dies.
Address workers’ compensation, law enforcement, and other government requests
We can use or share health information about you:
• For workers’ compensation claims
• For law enforcement purposes or with a law enforcement official
• With health oversight agencies for activities authorized by law
• For special government functions such as military, national security, and presidential protective services
Compounding and Pharmacy Operations
If we prepare a compounded medication for you, we may use your prescription, allergy information, medical history, formulation details, prescriber information, and related documentation to safely prepare, verify, dispense, label, document, and follow up on your medication.
Personalized Hormone Wellness Consultation Program
If you participate in a consultation or wellness service, we may collect and use information such as health history, symptoms, medications, allergies, lab results, supplement use, and provider information to provide consultation services, prepare recommendations, communicate with you, and coordinate with your healthcare providers when permitted.
We may share information with vendors who help us operate the pharmacy, such as pharmacy software providers, claims processors, secure messaging platforms, payment processors, document storage vendors, transcription or documentation services, delivery or shipping vendors, consultants, and other service providers. When HIPAA applies, these vendors are required to protect your information.
Respond to lawsuits and legal actions
• We can share health information about you in response to a court or administrative order, or in response to a subpoena.
Our Responsibilities
• We are required by law to maintain the privacy and security of your protected health information.
• We will let you know promptly if a breach occurs that may have compromised the privacy or security of your information.
• We must follow the duties and privacy practices described in this notice and give you a copy of it.
• We will not use or share your information other than as described in this notice unless you tell us we can in writing. If you tell us we can, you may change your mind at any time. Let us know in writing if you change your mind.
For more information see: www.hhs.gov/ocr/privacy/hipaa/understanding/consumers/noticepp.html.
13. Changes to the Terms of this Notice
We can change the terms of this notice, and the changes will apply to all information we have about you. The new notice will be available upon request, in our office, and on our web site.
14. Contact Information
For questions about this Privacy Policy or your privacy rights:
Privacy Contact: Sureena Bains-Takher
Serene Wellness Pharmacy
845 Twelve Bridges Dr. #120, Lincoln, CA 95648
Phone: 916-253-9019
Email: hello@serenewellnessrx.com
Website: www.serenewellnessrx.com
Effective Date of this Notice: 05.03.2026